I’m Irina Maria Gănescu, a designer with over ten years of experience and a deep passion for creativity in all its forms. My work has always been rooted in balance, curiosity, and thoughtful design that connects meaning with emotion. Throughout the years, I have explored many directions, from interiors and editorial design to visual identity, branding, and digital experiences, collaborating with clients and teams from all over the world. Each project, regardless of scale, has strengthened my belief that design is not just about aesthetics but about understanding people and telling their stories with honesty and care.
In 2019, I founded Zova Design as a space dedicated to meaningful work. After years of collaborating with larger companies and gaining invaluable experience, I felt the need to give back and to use what I have learned to support those who bring authenticity and purpose into the world. Zova focuses on helping NGOs, small and medium creative businesses, and independent makers share their message in an honest and human way. It is about amplifying the voices that often go unheard and celebrating work built on passion, kindness, and truth, the kind that makes the world a little better, one thoughtful design at a time.Explore my story, experience, and design background.
kind words.
"Very professional with great communication. Her management skills are astounding, she always went above and beyond the task, always encouraging and pushing the team to work hard and stick to deadlines." - Theodore Pappillon
"She had been extremely dedicated and a driving force in a number of projects that we have worked together on. She is very hard-working, a natural leader and is able to think outside the box and develop new and innovative ideas. A very talented artist & graphic designer with a large portfolio of impressive work." - Will Richards (OSCE Mission to Bosnia & Herzegovina)
"Irina has worked with our team for several years after meeting her through a shared client. We enjoy her thoughtful approach and relevant talent supporting our client's needs. She's a great person to work with and a superb and proactive communicator.” - Shane Needham (Coconspirator)
"Irina is an amazing graphic designer and very professional. She puts a great deal of thought and effort into every task. Amongst many other projects, Irina created a logo and provided the reasoning behind colors, shapes, and typography. We were very impressed. Whether you need a website design, logo design, or mobile app design, you won't go wrong with Irina!" - Alistair Jacklin (Personalabs)
clients.
Opera Circus / Robert Golden Pictures / David Glass Ensemble / Georgie King Interiors / Andreea Dutia / Human Hive Global / Europe Direct Stuttgart / Cartea Daath Publishing House / Nickelytics / Coconspirator / Personalabs / Herbst Marketing / Numerosfera / Ex-Yu Rock Museum Sarajevo / Trauma Informed Community Action / CreaThera International / Together Productions / Algoritmika / Neperix / Libraria Syntagma
european youth projects.
The Complete Freedom of Truth / Changing the Story - Izazov! / The Giufa Project / HOME in Bridport / Co-Creating Futures / Europe House Srebrenica / Imagine:Imagine / Re-Thinking Education / House of Good Tones / Songs for Europe